After a bit of a rough start stemming from global supply chain shortages and the lingering effects of COVID-19, 2021 Ford Bronco production has picked up lately. Ford recently announced that it would be forced to push all unscheduled 2021 Bronco orders to the 2022 model year, but after receiving a shipment of replacement hardtops sooner than expected, some Ford Bronco customers were able to get a 2021 build date. Now, those same Ford Bronco customers will be getting something else that’s pretty cool – pictures of their vehicles being built at the Ford Michigan Assembly Plant.
This news comes to us straight from Ford CEO Jim Farley, who responded to a tweet pointing out the fact that some Bronco order holders were receiving photos of their vehicles on the assembly line. Farley acknowledged that this is indeed happening for those that have recently taken delivery of their Broncos, and also stated that the automaker will be expanding the program to include customers with confirmed orders as soon as the vehicles are delivered.
This is just the latest in a series of “perks” Ford has been giving Bronco customers, which have included things such as FordPass Rewards bonus points and price protection, hardtop prep kits, posters with 2021 Bronco design sketches, toy models, and hammocks. Ford also recently launched a new customer satisfaction plan that allocates funds to dealers, who can then spend up to $1,000 per affected customer on all sorts of things, including apparel and free maintenance, as Ford Authority reported last month.
SOURCE: FORD AUTHORITY