How the Pittsburg oil company with the orange-disc logo rose to become a motorsports icon.
Gulf Livery: The Timeless Orange And Blue Race Car Livery With Global Fame
Catapulted to icon status by the golden age of motorsports in the 1960s, the Gulf Oil livery is easily one of the most respected and globally recognized race-car liveries.
Having already picked up back-to-back wins at the 24 Hours of Le Mans in 1966 and 1967, the relentless Ford GT40 dressed in the Gulf livery collected two more consecutive Le Mans titles in 1968 and 1969. Afterward, the undisputed "King of Cool"—Steve McQueen—starred in the 1971 feature-length film Le Mans, in which he played racing driver Michael Delaney behind the wheel of one of two Gulf-liveried Porsche 917Ks. Indeed, the 3707 Zenith Blue and 3957 Tangerine colors famously adorned both the Porsche 917K and Ford GT40.
Gulf Livery: The Grumman G-22 'Gulfhawk II' That Started It All
The Gulf Oil livery's story began in the 1930s when Maj. Alford J. Williams, Gulf's aviation manager, ordered two modified biplanes from Grumman Aircraft Engineering Corp. In December 1936, Williams took delivery of the orange Grumman G-22 "Gulfhawk II" adorned with the Gulf Oil color scheme and company logo. In 1938, Williams flew the Gulfhawk II on a European tour, and today the National Air and Space Museum in Washington, D.C., preserves this aircraft.
In the 1960s, Gulf Oil International Ltd. expanded its ambitions and became the primary sponsor of NBC News' special-events coverage. During the network's coverage of the Apollo 11 moon landing, Gulf Oil handed out free, company-branded promotional items and goodies at NBC stations. The Gulf Oil merchandise included a book with Apollo 11 pictures titled We Came in Peace, space-mission sticker sheets, and a paper punch-out lunar-module model kit.
Gulf Livery: McLaren Automotive Partnership
Remarkably particular about the race cars it sponsors, Gulf Oil's alliance with McLaren Automotive counts among the most fascinating of deals. McLaren and Gulf have a long-standing history that dates back to 1968, during Bruce McLaren's Can-Am days, and forward into the 1990s in Formula 1 and Le Mans competition. The McLaren and Gulf partnership has won more than 40 races, including the famed Gulf McLaren F1 GTR's victory in the 1996 BPR Global Endurance Series.
In July 2020, McLaren again partnered with Gulf Oil and announced a multi-year sponsorship that includes liveried luxury supercars and McLaren race cars. The revived association, though, will go beyond performance cars covered in the iconic blue and orange colors.
Beginning in 2021, Gulf will be the official fuel and lubricant supplier to McLaren Automotive. The deal also includes the display of Gulf-branded items at McLaren retailers and during the manufacturer's "Pure McLaren" customer events around the world. McLaren will also give a select number of customers the exclusive option to order their McLaren supercar in Gulf liveries, hand-painted by the company's bespoke division, McLaren Special Operations.