How Lee Iacocca leveraged the K car's success to save Chrysler

Daniel Strohl Jul 07 2019

The Mustang might be Lee Iacocca‘s most celebrated success, but honestly, Ford probably has never leaned on the pony car for its survival. The K car, however, kept Chrysler solvent through the Eighties, and while success does have many fathers, Iacocca generally gets the credit for positioning the K car and for staking the company’s existence on the platform. Tofer’s video details exactly how that chapter in auto history unfolded.

SOURCE: HEMMINGS

← Go Back To List

Recent News

Celebrate Collector Car Appreciation Day On July 12th

Jul 11 2019

How Ross Perot became GM's biggest shareholder -- and a bitter battle took off

Jul 09 2019

How Lee Iacocca leveraged the K car's success to save Chrysler

Jul 07 2019