It's a surprise to us, but the underlying logic makes perfect sense.
Millennials make up an overwhelmingly large proportion of your editorial team here at Motor1. We're typically amused by the slew of articles from what a few of us have dubbed the "Millennial Outrage Industry."
According to the study, Millennials are indeed buying cars, and the brand they're most interested isn't what we thought it would be. It's not Tesla, and it's not anything Japanese or European – it's good old Chevrolet.
"Chevy is doing a great job of trading on its reputation as a no-nonsense, affordable brand while at the same time adding to its vehicles the stuff younger buyers covet. This includes things like WiFi hotspots, Apple CarPlay and Android Auto connectivity, wireless phone charging and an intuitive infotainment system,” said Disher.
Indeed, as manufacturers seem content to add as much tech and as many features as possible into their cars, Millennials want cars they can afford to buy and maintain. While features and tech are important, most just want something dependable that works as intended. The more things change, the more they stay the same.
AUTHOR: Cam Vanderhorst