Chevy Silverado, GMC Sierra GM Trucks Outsell Ford F-Series In 2020
General Motors won the full-size pickup wars during an extremely challenging 2020. The General sold a combined 847,110 units of the Chevy Silverado and GMC Sierra, 59,688 more than the 787,422 deliveries reported for the Ford F-Series range, which includes the F-150 as well as the Super Duty range.
GM vs. Ford Full-Size Pickup Truck Sales - 2020 - USA
| MODEL | YTD 20 / YTD 19 | YTD 20 | YTD 19 | YTD 20 SHARE | YTD 19 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +3.21% | 594,094 | 575,600 | 36% | 34% |
| GMC SIERRA | +8.91% | 253,016 | 232,323 | 15% | 14% |
| FORD F-SERIES | -12.17% | 787,422 | 896,526 | 48% | 53% |
| TOTAL | -4.10% | 1,634,532 | 1,704,449 |
Individually, the Chevy Silverado and GMC Sierra saw 594,094 and 253,016 deliveries, respectively, during the 2020 calendar year. The results represent growth of 3 percent for the Silverado and 9 percent for the Sierra, for a cumulative growth just shy of 5 percent.
By comparison, the F-Series suffered a 12 percent decline in sales volume, mostly as a result of supply-related constraints brought about by the generational transition to the new, 14th-gen F-150.
GM Full-Size Pickup Truck Sales - 2020 - USA
| MODEL | YTD 20 / YTD 19 | YTD 20 | YTD 19 | YTD 20 SHARE | YTD 19 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +3.21% | 594,094 | 575,600 | 70% | 71% |
| GMC SIERRA | +8.91% | 253,016 | 232,323 | 30% | 29% |
| TOTAL | +4.85% | 847,110 | 807,923 |
Supply of the Chevy Silverado and GMC Sierra “was tightly bound”, said GM Vice President of U.S. Sales, Service and Marketing, Steve Hill, during a conference call with the media attended by GM Authority. As such, it seems safe to conclude that sales volumes of the two GM pickups would have climbed even higher had supply been more favorable.
Overall GM sales decreased 12 percent to 2,547,339 units during the 2020 calendar year as the Detroit-based automaker along with the auto industry as a whole navigated a very difficult landscape stemming from challenges associated with the COVID-19 pandemic. All automakers, including GM, faced shortages of key vehicles as production was idled in March until May. Pickup trucks were hit the hardest, creating a scarcity of the popular vehicles. GM production resumed on a limited basis in May with new procedures and processes in place designed to keep workers safe and plants operating.
About The Numbers
- Chevrolet Silverado sales figures include all Silverado models and variants, including:
- All Silverado 1500 / Light Duty
- All Silverado Heavy Duty (2500HD and 3500HD)
- All Silverado Medium Duty (4500HD, 5500HD, 6500HD)
- GMC Sierra sales figures include all Sierra models and variants, including:
- All Sierra 1500 / Light Duty
- All Sierra Heavy Duty (2500HD and 3500HD)
- Ford F-Series sales figures include:
- All F-150 / Light Duty
- All F-Series Super Duty, including:
- F-250
- F-350
- F-450
- F-550
- F-600
- F-Series sales do not include Ford Heavy Trucks (F-650 and F-750), which accounted for 10,036 deliveries during the 2020 calendar year
SOURCE: GM AUTHORITY